Oct 30th

Ionic Air Purifier – Innovative Plasmacluster Ions Defence Shield Against Killer Bird Flu Virus

Sharp Corporation issued a seemingly ordinary press release on 27 August 2008. But I believe the information therein will one day gain global prominence! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in eliminating the bird flu virus known as H5N1.

As we have been constantly reminded by the press, bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic sounds terrifying. It is. That’s when a deadly virus turns totally global, in a very negative sense. The worst pandemic on record was the Spanish flu in 1918 which is believed to have killed 50 million people worldwide! That was blamed on the H1N1 virus which was only recently confirmed on 5 October 2005 by the World Health Organization (WHO) to be a bird flu virus.

Red Alert! Time to PANIC?

Not quite, not yet anyway. The H5N1 virus was identified in China in 1996. Up to 10 Sep 2008, WHO data puts the death toll at 245, a “relatively small number” statistically. So what’s the fuss? Scientists monitoring the virus fear that it may mutate into a form that transmits from human to human. Currently, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. If indeed the much-feared virus mutation takes place, you can expect pandemonium on a global scale.

Like other countries, Singapore (where I live) is conscientiously preparing for the worse (more on this in a later post). As protectors of our families and loved ones, we should start doing some homework too.

Ok, so what’s all this got to do with Sharp’s ionic air purifier. Isn’t it just another ionic air purifier? Yes, because it takes care of the usual pollutants (dust, dirt, smoke, dander, pollen, cuisine odors, pet odors, allergens etc) that contaminate the air that we breathe and live in. But if we can get protection from all these and more in one ionic air purifier, especially one that is a tested defense shield against a potentially deadly virus, why not? And that is precisely what Sharp is telling us; get the whole package with their Plasmacluster Ion Technology.

If you’re value-conscious like me, the obvious question would be “yes, that makes a whole lot of sense but at what cost”? Per Sharp, not a penny more! Sharp asserts that it is cheaper than any other ordinary ionic air purifier when measured over 5 years. Hey, that’s great value for money! How is it possible in this nothing-is-for-free world?

It is entirely possible, says Sharp. For example, there is much better value for money in its Plasmacluster Ionic Air Purifier Model FP-N40CX as there is no filter replacement costs for the first 5 years. At first sight, the typical competitor’s upfront cost of US$160 looks cheap compared to Sharp’s US$399. But add in the annual replacement filter replacement costs of US$100 and the total outlay for the competing ionic air purifier comes to US$560.

I would greatly appreciate any feedback on both sets of numbers above. Just email me if you have actual data.

In the meantime, I will study the Sharp Plasmacluster Ion Technology more closely. The time to research is now, while bird flu is still not quite at pandemic proportions.

Today is the day to get started. Fear etches itself deep in my psyche. Like a horror movie, pandemic fears spread across Asia for months. People shunned crowded places like shopping centres, some stayed away from work, others became unofficial health “authorities” passing decrees on hygiene standards. Anyone who sneezed in public without a N95 face mask found himself standing alone in a split second. For the uninitiated, it was the year 2003. The SARS (severe acute respiratory syndrome) virus originated in Asia, infected 8,096 people around the world before finally resulting in 774 fatalities. Being well prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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