What is a Podcast’s Use For?
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The business podcast is a new form of marketing that has been picking up a lot of momentum over the years. It’s low-cost delivery platform and ability to subscribe to podcasts by iPod or cell phone enables entrepreneurs and personal financial advisors the ability to reach larger audiences. The on-the-go nature of the podcast brings news stories and information to the ears of listeners who are cleaning around the house, commuting to work, exercising at the gym, taking road trips, working a monotonous job or waiting at the doctor’s office.
According to US News & World Report, there is an investment business podcast for everyone. Writer Katy Marquardt recommends “Money Girl: Part of the Quick & Dirty Tips series,” which has a new show each week regarding investing mistakes, scams, stock info and personal finance advice. “Wallstrip” (owned by CBS) has stock information and market analysis presented in a humorous way, with segments examining True Religion jeans, online communities like www.dogster.com and more. “Mad Money Machine” is hosted by a big Jim Cramer fan and reviews the latest Mad Money recommendations weekly. “The Disciplined Investor,” hosted by Andrew Horowitz, is for independent financial advisors and stock investors who want to remain informed.
According to www.ibizradio.com, there are many different types of business podcast. “Closing Bigger Sales with Shane Gibson” (www.closingbigger.net) is an advertising and marketing podcast that focuses on sales training, strategies and tips that gets 157 hits per day. A popular business management advisory podcast is “The 21 Irrefutable Laws of Leadership with John C. Maxwell” (www.johnmaxwell21laws.podcasts.maddancer.com), which gets 135 hits a day. Entrepreneurs may like “The American Entrepreneur” podcast (www.talkshoe.com/talkshoe/web/tscmd/tc/139), which brings in 124 visitors each day. Subscribing to these topics each day can really help you remain on the cutting edge of your profession.
A business podcast can sometimes serve as a new financial advisor. Many investors don’t feel comfortable getting all of their investment advice from just one person, so they keep up with industry news on their own. That way, they can bring pertinent questions to the financial advisor who manages their account. They may ask about transferring to a burgeoning area or getting their money out of a dying stock. The best way for individuals to protect themselves is to listen to the latest business/investment news from a variety of sources and make their own informed decisions.
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