Oct 31st

Utilizing Rubber Wristbands For Marketing Promotions

In 2004, rubber wristbands were the hottest trend. Its popularity soared because of the yellow “Livestrong” band was introduced in that year. After that their appeal has cooled off a bit. However, for many schools, not for profit organizations as well as social causes throughout the world the basic little wristbands remain a powerful fundraising and consciousness-raising tool, that many people never notice.

The secret to the success of the rubber wrist bands is that they can raise money easily because they can be resold at a price low enough that virtually anyone who wants one can afford to pay for it. Yet, they maintain a high enough per-unit profit margin as they are inexpensive to purchase and can be ordered at a low cost.

Rubber wristbands became a fad six years ago when professional cyclist Lance Armstrong and Nike introduced the yellow “Livestrong” wristband to raise awareness of cancer and raise money for cancer research. A seven-time winner of the Tour de France, Armstrong successfully overcame his cancer several years earlier and then went on to become a spokesperson for cancer awareness and research. The rubber wristbands became an instant sensation, first among Armstrong’s fellow cyclists, then other athletes, then the public at large.

In a world where nothing succeeds like imitation, various other organizations swiftly launched their own awareness rubber wristbands in different colors to represent their own causes. Two well known examples are the pink rubber wristbands sold by the Breast cancer organization and the red ones by the AIDS awareness group.

But as the rubber wristbands spread, the available wristband colors proved to be inadequate compared to the all the deserving causes across the globe. Subsequently, most colors now represent more than one cause. The situation nowadays is such that the only sure way to know what a certain wristband signifies is by asking the person wearing it.

Recently, the popularity of rubber wristbands has surely dropped slightly. Nevertheless they can still be a potent marketing tool, as discovered by numerous educational institutions, non profit organizations as well as businesses.

For school fundraising, rubber wristbands are difficult to beat. They can be sold at a price low enough that just about any student who wants one can have it. They help promote school spirit among students, faculty and staff. And they’re fun to wear.

Firms can adopt a social cause that their business supports and use the rubber bracelets as a way to demonstrate that support to the community. Or they can use rubber bracelets to market new products or services, giving them away by the hundreds to build brand awareness and recognition.

Band’s have effectively used the rubber wristbands to improve their exposure in a number of ways: they have imprinted the wristbands with the band’s name and logo to sell them as souvenirs; issued them as a special reward for fan club members; and even tossed them from the stage into the viewers at concerts.

While the popularity of rubber wristbands may not be breaking any records now, they still remain a strong contender for fundraising, awareness movements, promotional and marketing purposes. The rubber wristbands are affordable and make a clear statement that wearers can be proud off, no matter what color or style. Rubber wristbands are a great promotional tool even today and are not just a thing of the past.

In case you are enthusiastic about understanding much more about rubber wristbands, such as tips and tricks concerning how to make use of them, view this page. View the site here to know a lot more about the infinity scarf.

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