Jan 9th

A Beginner’s Guide To Low Cost Business Start-up, By Noleen Mariappen

A Beginner’s Guide to Low Cost Business Start-up, by Noleen Mariappen

About the Book:

Thinking of Starting in Business? This is for YOU! 
Written for those who are beginners in business, this easy-to-read guide offers valuable lessons and practical tips to get you off to a good start, and very importantly, at minimal cost. It offers insight and is honest about what it takes to start in business, gives a 7-step list to starting right, and advises on no-cost and low-cost start-up options. If you’re thinking of starting up in business and being your own boss, then this guide is a great first port-of-call.

Book Review by Carla Paton

A Great Starting Point

A Beginner’s Guide to Low Cost Business Start-up, by Noleen Mariappen, delivers exactly as promised; quick, smart, easy to read, with insightful low-cost start-up tips.

Sometimes when starting a new venture, it is all too easy to get caught up in the details and miss the big picture. For example, instead of jumping in and creating a website, this guide will help you to remember some fundamental things to consider, so you don’t waste time and money. Have you thought about your niche target audience’s demographic? What problem are you trying to solve for them? What unique value do you bring that others have not? This might seem like a “no-brainer,” but you would be surprised how many people skim over this in order to get right “down to business.” It is also necessary to understand your target market to know what your focus keywords will be. Without this planning and knowledge, any of your SEO – Search Engine Optimization efforts will be scattered and a wasted effort.

The above are just a few principles of Mariappen’s “Seven Steps to Starting Right” section. She also discusses how to secure money or expertise, marketing techniques, training, trading skills and services, being creative, and the importance of securing a team.

One of the most valuable sections of the book is the second half, where Mariappen goes into several no or low capital start-up options to pursue. Some of these may trigger new ideas, and some are surprising, such as the fact that social media has completely changed the face of entrepreneurship and the freelance opportunities that now abound.

There are sure to be a few or more helpful tips and idea generators here that spark your creative juices. If you are thinking about or are new to starting a business, do yourself a time and money saving favor and begin here first.

About the Author: Noleen Mariappen

With a background in Organisational Psychology, my career began as one of a management and business development professional. For years I have utilised my understanding of the complexities of business & organisational development, behaviour, culture and context whilst working on programmes and projects that support the growth of individuals and businesses. I also consult with projects and organisations, offering training in a number areas, as well as branding & marketing support, and facilitating effective networking and lobbying across sectors.

I have always been an entrepreneur at heart too, and started up a number of businesses, primarily online, in my spare time. Not all of them were successes, and I had failings along the way, but I persevered. In order to improve my own business practices and to better assist the people and organisations I work with, I made a decision that I would learn from some of the best in the world. To that end I have accessed training and support from the likes of Johnny Fratto, Jordan Belfort, JT Foxx, Damien Elston, Alex Mandossian, Michelle Mone, and many more.

I am now a partner in multiple business ventures, an author, speaker, consultant and philanthropist. One of my missions now is to share what I have gained, through my contacts and experiences, and to support others on their journey to success. My personal and financial growth is ongoing, and I’ve been fortunate enough to have Johnny Lew Fratto, (owner of Beverly Hills Choppers among numerous other businesses), as my mentor, from whom I have learned an exceptional amount in a short space of time, and this too I intend to pay forward. I am exceptionally fortunate to also be partnering with him and a few other respected colleagues on a worldwide branding organisation that will operate like no other, offering turbo-boosted brand recognition and publicity – so watch out for that!

If you’re interested in the more soppy, personal stuff about me, then check out the about me section of the website. I value your thoughts, so if you have any comments or questions, please send me a message on Facebook or through my website contact page, as I will continue to improve my resources and support based on your feedback. Don’t forget to follow on Twitter noleen_m), like my Facebook page (facebook.com/iamnoleenm) and sign up on my website (noleenm.com) for e-book offers, articles and for information on consultancy services.

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