Pay Per Click Optimization — Everything You Need To Know To Make More Money

Mar 24th

Pay Per Click Optimization — Everything You Need To Know To Make More Money

Posted in Advertising
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Pay Per Click Marketing — It’s all about Being Relevant

Uncovering the best pay per click marketing tips and techniques is essential whether you are new or even a little experienced with pay per click (PPC). There are many ins and outs to this form of advertising, and it can take quite a while for you to learn all of them. However, the following tips should give you a head start and make your ads profitable, faster.

The first thing you should realize about pay per click is that your ads, keywords, and landing pages need to be VERY relevant to one another. When people enter a search term into their preferred search engine, they are expecting to find exactly what they’re looking for. The longer tail key words are especially targeted.

That means that you need to choose a specific keyword in your ad. Now, you might have several keywords that are relevant and that you want to focus on. Split these off and make sure you bid on these individual keywords, with their own ads. You might even go as far as to create a different landing page for every single keyword. No matter what you do, make sure they are related enough to be seen as highly relevant to both your pay per click engine and the visitor.

Doing this will ensure a couple of things. First, you will get a higher quality score (on Google) so that your bids are lower and you are ranked more highly with a better ad position. You will also get a better response from people who click on your ad because it clearly calls out what they’re looking for. Seeing the exact keyword they search for is a great way to target and get a response!

This can seem like a challenging undertaking at first. That might be why it’s best to either start out slightly more generally at first; or try a few different ad groups before expanding them. That way, you can weed through the losers and expand upon the winners. That alone will help bring you into profitability far faster than you might have been otherwise.

There are no two ways about it — too many people make mistakes with their pay per click marketing! They are usually too general or don’t have high quality, targeted ads and landing pages. Avoiding these mistakes is probably the best thing you can do for your Internet marketing business. Soon enough you’ll figure out what works and what doesn’t work for your specific business utilizing PPC.
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Pay per Click Optimization — Everything You Need to Know to Make More Money

Pay per click optimization is something that every single PPC marketer needs to do. It doesn’t matter whether you’re brand-new to this form of advertising or if you have been doing it for quite a while. Optimizing your campaign is going to mean the difference between making a little bit of money and making a LOT of money!

Of course, you probably know the more general advice of highly targeting your keywords, ads, and landing pages. Optimization goes beyond that and into the realm of expanding winning ads and getting rid of those that are “losers.”

Part of this is tracking your ads to see what is converting. There are a few different ways to do this — some more technical than others. There are certain software or script programs that will work with your advertising program to tell you exactly which keywords are converting and leading to sales. You can also do this on a less technical level by adding tracking IDs to the end of your URLs.

You will need to check your conversion to decide when to cut your losses at prearranged time — probably every day. A good rule of thumb is to drop a keyword if it has not converted after 200-300 clicks. That way you are no longer losing money with the slow converting keyword. If the keyword has converted, but not well, you might decide to expand on it and see how it does then. You might find that with some tweaks you can bring it into a higher level of profitability.

Finally, there are likely to be those ads that are simply much better for performers than most of the others. The old 80/20 rule definitely holds true when you’re talking about pay per click optimization! When you have these super winners, you will definitely want to expand upon them. Create other ads on other pay per click engines to grab that traffic as well. You can also start to focus on ranking for those great terms through natural search engine optimization.

The more you cash in on these highly profitable terms, the better. It’s all about expanding on the winners and getting rid of those money drainers. Even if those low performing keywords only take a dollar here and a dollar there, it all adds up. Focusing on your campaigns this way will do great things for your wallet.
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